MV GROUP Production’s marketing will be led by a long-term employee

MV GROUP Production’s marketing will be led by a long-term employee

Jūratė Paulauskienė, who has been working in the company for almost 14 years, will oversee the marketing of MV GROUP Production, a beverage production company belonging to the MV GROUP of companies, from January 2024.

J. Paulauskienė’s main experience is in brand positioning, product development, and communication. Previously, she headed the new product development department of MV GROUP Production.

“During the almost 14 years she has been with the company, Jūratė has become very familiar with brands and has made a significant contribution to their success on the market. She is a true expert in her field, with a clear vision and strategic planning for the future. Her innovative thinking and constant interest in global trends have led to the development of several unique and popular new products. She is an extremely creative person who thinks through every decision carefully and ensures the highest quality of implementation. The achievements of Jūratė and her team are best illustrated by the top awards she has won in various international design competitions. We are very proud of Jūratė, and we are delighted that she has accepted the challenge of becoming the new marketing manager,” says Algirdas Čiburys, Managing Director of MV GROUP Production.

According to J. Paulauskienė, in her new role as the head of marketing, she takes on the responsibility with a vision for the development of the MV GROUP Production product portfolio. She already plans long-term strategies for different categories, brand strategies, and product innovations.

She says, “Together with the team, I will explore new ways to ensure the company’s growth and create a more effective marketing strategy to achieve the company’s sales and development goals. The team is one of the greatest values in my professional life, so by working together, learning, and improving, enjoying the creative process itself, I believe we can achieve great things!”

J. Paulauskienė has, along with her team, successfully implemented up to a hundred various projects for MV GROUP Production per year. They were among the first manufacturers to use laser-cut labels, and they introduced unique limited-edition products such as 100,000 individually designed bottles. Her successful ideas have earned the company nearly 40 awards both in Lithuania and internationally. Together with her team and design agency partners has repeatedly won top awards such as Baltic Best, NAPA Baltic Packaging Design Awards, A ‘Design, and others.

MV GROUP Production owns the Alita, Anykščių vyno, Stumbras, and Gubernija beverage factories. The MV GROUP Production joint-stock company is managed by MV GROUP, one of the largest business groups in the Baltic countries, bringing together companies in the production of alcoholic and other beverages, wholesale and retail trade, and logistics in Lithuania, Latvia, Estonia, and Poland.