News

Kaunas has welcomed a new destination for consumers looking for quality beverages.

While many business matters can now be discussed via Teams or email, the most important decisions are still often made around the same table.

Young consumers choose non-alcoholic beverages up to three times more often than older consumers, and their preferences are reshaping the beverage market as non-alcoholic drinks become a fully-fledged alternative.

Artificial intelligence (AI) is already writing texts, analysing data and gradually taking over some tasks in certain fields that were previously performed by people.

As the weather warms up and the sun comes out, cooking moves from the kitchen to the outdoors.

As the range of non-alcoholic drinks expands and their taste qualities improve thanks to innovations in production, consumer attitudes and habits are also changing, according to a representative public survey commissioned by MV GROUP Production.

Some places don’t just tell history—they let you experience it.

Although Latvia’s alcoholic beverages market is shrinking, MV GROUP Distribution LV closed 2025 with record-breaking results – the company continued to grow by consistently expanding its portfolio of global brands and strengthening its position across categories.

One of the oldest names in Lithuania’s beverage industry is celebrating a remarkable milestone this year – Anykščių vynas turns 100.

A symbolic year – when brothers Orville and Wilbur Wright secured the “Flying Machine” patent, and physicists were grappling with Albert Einstein’s newly published energy equation.

Declining alcohol consumption in Lithuania and across Europe is reshaping the entire beverages and distribution landscape.

MV GROUP, a group of companies with over 30 years of experience operating manufacturing, distribution, logistics and retail businesses across the Baltics and Poland, is strengthening its position in the retail market.

Lithuanian beverages have been increasingly noticed and recognised at international competitions in recent years, where thousands of products from all over the world compete.

If we look at wine choices, Lithuanians clearly belong to a celebratory nation.

Winter holiday table traditions are changing – warmed non-alcoholic wines are increasingly becoming part of the celebration.

Strong values, consistency, and a long-term commitment to the sports community have delivered tangible results.

MV GROUP Distribution PL is celebrating a special anniversary – 20 years on the Polish market.

The year 2025 will mark yet another period in MV GROUP Production’s history when extensive production modernization and sustainable energy initiatives were actively implemented.

What once seemed like an exception is now becoming the new norm – non-alcoholic and low-alcohol beverages are rapidly establishing themselves in both global and Lithuanian markets.

Bartending championships are increasingly becoming more than just events where cocktail-mixing skills are displayed – they are evolving into platforms for strengthening connections within the community of bartenders, bars, restaurants, hotels and the entire HORECA sector.

“Aren’t they all the same?” – a remark many wine buyers would have made a decade ago.

The historic Lithuanian brewery Gubernija, celebrating its 360th anniversary this year, has become a strategic partner of the Lithuanian Basketball League (LKL).

Gubernija has once again strengthened its position among the best breweries.

Every two years, the Kaunas Biennial attracts outstanding Lithuanian and international artists, and this year it will also be hosted in the historic Stumbras factory spaces.

In today’s world, where business partnerships shift like the weather, MV GROUP Distribution LT has remained a reliable ally to many international brands for more than 30 years.

The historic Gubernija brewery, celebrating its 360th anniversary this year, is entering a new stage by launching a new concept of branded stores called Beer Chronicles. Gubernija.

When the Gubernija brewery began operations in Šiauliai, basketball was not yet invented.

Can a rock legend who has shaped the Lithuanian music scene for decades and a modern pop star find common ground?

This September, during the traditional Šiauliai Days celebration, locals and visitors will have a rare opportunity to take a closer look at one of the brightest symbols of the City of the Sun – Gubernija, Lithuania’s oldest brewery, proudly marking its 360th anniversary this year.