MV GROUP Distribution LT
With over three decades of experience, MV GROUP Distribution LT is the Group’s core distribution company and a leader in the local market, built on expertise and long-term partnerships with Lithuanian and international brands.
228,1€
Annual sales revenue in millions (incl. excise duty)
3.918
Off-trade coverage points
280
Number of employees
1.770
On-trade coverage points
Brands we represent in Lithuania
What we offer?
We provide an extensive and diverse selection of products, emphasizing comprehensive management across categories.
- Exclusivity & full category focus
- Diversified portfolio
- Synergy programs in cross-category projects
- Store implementations with measurable results
- Single point of contact in the region (HQ in Lithuania)
Our sales strategy emphasizes category excellence, supported by range of our services, owned retail network and expert colleagues.
- Category prioritization
- On-trade equipment & maintenance
- Brand ambassadors & sommeliers
- Owned retail chain
- Customer support & call center
We track and evaluate performance metrics, from sales growth to promotional effectiveness, enabling data-driven decision-making.
- Sales and numeric sales development
- Stock tracking & forecasting
- Planogram compliance
- Shelf space vs. market share, POS and ROI evaluation
- Forecast & budget, Promo, POSM monitoring
- Promo sales share analysis
Our marketing efforts focus on developing brand-specific strategies with consistent execution to ensure strong market presence.
- Brand strategy development & ATL/BTL marketing tactics
- Consistent brand growth across all channels
- Custom solutions for brands
- Conferences, masterclasses, championships
Taste Keepers
We’ve launched the initiative Taste Keepers, where our in-house professionals take the lead in the market. This platform, exclusively dedicated to beverage and tobacco professionals, serves as additional source of information and strengthens the presence of the brands we represent. Additionally, it allows us to capture the trends in the market and receive direct feedback from final sales points.